At the ITC Annual General Meeting (AGM) 2025, Chairman Sanjiv Puri announced a bold ₹20,000 crore expansion strategy, reinforcing the company’s commitment to domestic growth under its ‘Bharat First’ vision. Puri highlighted that 65% of ITC’s revenue now comes from non-cigarette businesses, including FMCG, hotels, agribusiness, and IT services, marking a significant shift in the company’s portfolio.

The new investments aim to strengthen ITC’s supply chains, digital infrastructure, sustainability initiatives, and innovation-led manufacturing. The company also plans to expand its footprint in rural markets and enhance value-added agri-products.
Our focus is on value accretion through new brand launches while reinforcing our footprint across India,” Puri said.

The investment will enhance ITC’s production capacity under its long-term growth strategy, with eight new manufacturing units already established in recent years. Puri reiterated ITC’s commitment to its ‘Bharat First’ approach, which prioritises building a strong domestic presence before expanding globally.

This move underscores ITC’s evolving identity as a diversified conglomerate and aligns with its strategy to drive inclusive and sustainable growth in India.